tv – jaws
the 60-second spots open with the line: ‘some of the most famous moments in cinema were never scripted.’ the film creates a humorous back-story to memorable film moment: “we’re gonna need a bigger boat” from jaws.
print – napkins – the shining
a series of ‘famous napkin scribbles’ left in the bars of independent cinemas to reinforce volkswagen’s ‘see film differently’ positioning.