adam&eve became halifax’s advertising agency at the turn of 2011. the challenge was to refresh the brand’s advertising – building upon halifax’s past strengths, but also adding a level of professionalism demanded of the bank.
the ‘halifax community choir’ campaign, made up of 100 colleagues, shows how halifax makes customers better off. the success of this work also saw adam&eve, through cain&abel, appointed as the in branch creative agency.